The Cheesecake Factory

A digital menu for over 250 items made
fresh from scratch every day.

Overview

The Cheesecake Factory menu boasts something for everyone. Now, rather than having to flip through the usual 15–20 page booklet, you can browse a restaurant-location specific version of the menu right from your phone.

By scanning a QR code at the table, guests can browse the menu without worrying about if or how well the printed book has been sanitized. Plus, the menu is now more personal—responding to preferences for reduced motion, text size, and light/dark mode.

Services

  • UX architecture
  • Wireframing & prototyping
  • Visual design
  • Development
Screen shot of The Cheesecake Factory Menu site on a mobile phone
The experience starts out bold, but familiar, by incorporating the classic brand stripes.

Prototyping

Developing a realistic prototype was instrumental in helping articulate the vision.

A visual representation of prototype screen shots
A visual representation of the prototype connectors
The product was almost fully-prototyped.

The client also appreciated having something tangible to help them conduct a true evaluation—particularly with how features like dark mode were going to work. They also appreciated the cost savings after hearing how much easier it was to continue brainstorming and apply changes at this phase.

View the live project